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Nursem Dragons’ Den Update

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Does your job often require you to dirty your hands? I mean literally, do your hands get dirty during work and you have to wash them often?

If yes, then you know the side effects of doing so i.e. deterioration of the skin. If not taken care of, it may lead to skin diseases of the worst sort. These problems are quite worrying, don’t you wanna Nursem?

Nursem was created by a nurse who faced similar problems. She went on to create something for her sisterhood by heart with her husband protecting her flank by taking care of the setup financially and technically. 

Could the skin-protecting hand crème get the green cream out of the dragons’ pockets? 

Index:

Nursem at a Glance: 

IdeaHand-skin care product.
FoundersAntonia Philp and Jonathan Philp
Asked For£75,000 For 1.5%
Accepted Deal£75,000 For 5% (reducible to 3%)
DragonsTej Lalvani
Business statusActive
Episode No.Season 18, Episode 1

What is Nursem?

Nursem is a natural yet effective skin care product for people with hard-working hands. A range of products under the brand was developed by its founders with the help of laboratories expertizing in cosmetics.

According to the company, its products are specifically developed for hand working hands, using the best nature can offer.

Our formulas are free from Parabens and Petrochemicals, dermatologically tested, and certified cruelty free. Nursem is available in many prominent retail chains in the UK. 

The founders continue to help nurses, midwives, and other healthcare professionals through the profit it generates.

Although the company was set up much before the Wuhan-originated pandemic, it benefitted a lot from it. The business has continued to increase substantially over the years.

Who are the Founders of Nursem?

Antonia Philp and her husband Jonathan Philp founded Nursem in 2019. As a pediatric intensive care nurse, Antonia often came home with sore, cracked, and bleeding hands from the constant hand washing at work.

Knowing that this problem affects nearly all nurses, Antonia, and her husband Jonny started working on a hand cream formula.

They wanted the product to be effective, natural, and something nurses could use repeatedly throughout a busy shift. So for seven years, they worked with a group of British nurses, laboratories, and Newcastle Science City to create Nursem.

Both of them continue to provide for the society which was the inspiration behind setting up the company in the name of Nursem Promise, a program that provides skin care products to healthcare professionals in the National Health Services free of cost.

Did Nursem get a deal on Dragon’s Den?

The Philp couple melted the Dragons like their cream and the pitch stopped being a business conversation just three minutes into the show.

The Dragons scrutinized the founders but they appeared to be flawless. Soon, all the Dragons offered deals like an auction house.

Jonathan made counter offers to all the Dragons giving them 5% equity for £75,000 which would conditionally reduce to 3%.

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All the dragons swiftly agreed. It was now up to the Philps to pick their choice from the stack and Jonathan chose Tej. This shocked Peter Jones as Jonathan had negotiated with him for a long time before that.

The decision to go with Tej seemed to be logical in the end because of his background and connections in the pharmaceutical industry. It would be safe to say that Nursem turned Dragons into kittens!

What happened to Nursem after Dragon’s Den?

According to an interview with Antonia to Businessinsider, After Nursems’ appearance on the Dragons’ Den, Tej Lalvanis’ £75,000 for a 5% stake supercharged the business.

That bit of cash injection will help Nursem expand into overseas territories — especially into the United States. The company’s 2021 revenue was more than £2.5 million. Jonathan runs the business on a day-to-day basis, and Antonia is still a nurse.

They make a really good team because Antonia knows what the healthcare staff wants and needs and is also able to find out what product is coming next.

The company planned to launch a couple of new products in 2022 and enter the US in 2024. They want to be focused on creating need-based products in the skin-care segment and give back to society as much as possible.

With the business rising substantially and the ownership pattern remaining stable and dynamic, and international expansion on track, it can be deduced that Nursem has come miles from where it was during its appearance on the Den.

Product Details:

  • It is a hand skin care product.
  • It is very useful for healthcare professionals.
  • It is free of Parabens and Petrochemicals.
  • It is dermatologically tested and certified cruelty free.
  • It is available in many prominent retail chains in the UK.

Competitors of Nursem:

Nurses may be the first profession-targeted product but skin care products having similar applications have been around for an eternity. Some of these brands include:

What is the Net Worth of Nursem?

The Philps valued their company at £5 million. After negotiation with the Dragons, the net worth of Nursem was fixed at £1.5 Million. This was a great accomplishment as the Den is known for massacring high valuations.

According to the revenue data of the company and methods of previous valuations, it can be said that Nursem is worth £2.5 million.

Is Nursem still in Business?

Yes, Nursem is still in business and has added many new products to its portfolio since then. The company looks to expand into the United States in 2024.

The Dragons’ Den effect is playing its part by increasing the company’s brand visibility but the sales haven’t skyrocketed the way it could have.

The company should work towards making Nursem an everyday-use product and not just a pandemic essential to achieve high volumes.

Nursem proves the fact that socialism and communism are useless ideologies. In other to help society substantially, you need to make money and satisfy your self-interests first. Simply said, you need to earn wealth to distribute it!!

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FAQs:

What is Nursem?

Nursem is a natural yet effective skin care product directed towards people with hard-working hands. A range of products under the brand was developed by its founders with the help of laboratories expertizing in cosmetics.

What's the net worth of Nursem?

According to the revenue data of the company and methods of previous valuations, it can be said that Nursem is worth £2.5 million.

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