Have you observed the time-on-time changing trends in fashion? Well, fashion is one of the elements that keeps on upgrading itself in the ever-fast changing world.
A smaller yet bigger part of the fashion world is what goes onto your neck, your hands, or maybe even your fingers. You of course might have understood what I am talking about. The ornamental Jewelry.
Litter Jewelry is a line of handcrafted body Jewelry based in Francisco and started in 2009. This Jewelry business includes designs of Jewelry starting from headbands, elbow chains, forearms, thumb holsters, delicate torso harnesses, shoulder pieces, leg chains, and many more.Â
What makes them attractive is that they are made of elegant vintage findings that also make them eco-chic. The Litter Jewelry has boutiques all over the world, in Kuwait, Australia, London, and other cities too. But the most intriguing question that arises is, why Litter? It is because it is made from day-to-day objects, like thrift shops or maybe even trash. It is made from broken, or vintage material.
Litter Jewelry at a Glance-
| Idea | To offer unique and conventional Jewelry |
| Founders | Mackenzie Burdick and Rachael Mann |
| Asked For | $80,000 For 51% equity |
| Accepted Deal | $80,000 for 70% equity |
| Sharks | Daymond John and Mark Cuban |
| Business status | In Business |
| Episode No. | Season 3, Episode 8 |
Index:
Founder Story:
Mackenzie Burdick and Rachael Mann, a sister duo from Francisco are the founders and the designers of the brand. Surprisingly, neither of them holds a background in Jewelry design, but in Interior and Fashion design. But as they say, all it takes for you to create your space and name in the design world is a fashionable mind.
The brand was started when Mackenzie was in search of a Jewelry piece for a party and made a headpiece by dismantling a necklace. When this headpiece of hers outshined at the party, the sisters produced around fifty copies of the artwork and sold it at a local trunk show. Selling out of all the pieces led to the foundation of Litter Jewelry. Since then they worked with many celebrities and have been featured in fashion magazines and shows.
Did Litter Jewelry get a deal on Shark Tank?
Yes, Litter Jewelry did get a deal on Shark Tank. They pitched their idea and sought $80,000 for 51% of the company. Though the two sisters provided a creative aspect to the brand they lacked the manpower, funding, and marketing that are required to grow the business.
The sharks were quite impressed with the designs and were all ready to pitch in for the investment. Daymond being a fashion expert offers a deal to the table, where he will own 70% of the company in exchange for $80,000, to make the deal a little appealing to the sisters he offers them to give salaries.
Mark jumps in to partner with Raymond and offers to assist in the website development while Daymond will look after Marketing and distribution. Barbara doesn’t stand a chance to make an offer and Litter accepts the deal.
What Happened to Litter after Shark Tank?
The Litter Jewelry was founded in 2009 and appeared on the show in 2012. It earned $30,000 in 2009 and $95,000 in 2011, that is the sales of the brand before Shark Tank was $125,000. After the show, a YouTube video Rachael with Daymond was aired where she revealed that they have styled many celebrities like Vanessa Hudgens, and Lucy Lui and begun working with various brands.
The valuation of the Litter Jewelry during the pitch was $156,862 and it was brought down to $114,285 after the deal with Raymond and Mark. They started to sell their products in offline stores and also launched a swimsuit and shoe accessories.
Since appearing on the show, Litter Jewelry has continued to grow and expand its business, with its products sold in over 300 stores worldwide, as well as online. The company has also collaborated with major brands such as Urban Outfitters, Forever 21, and Nordstrom, among others. In 2016, Litter Jewelry launched a bridal line and expanded its product offerings to include home decor items.
While Litter Jewelry did not receive a deal from the Sharks, the exposure from the show helped to raise the company’s profile and attract new customers. The company’s commitment to sustainability and unique designs have helped to differentiate it from other jewelry brands and continue to fuel its growth.
Competitors of Litter Jewelry
- Sigal Gerber Jewelry
- CK Design Jewelry Accessories
- Fine Sea Glass
What is the net worth of Litter?
The valuation of the Litter Jewelry during the pitch was $156,862 and it was brought down to $114,285. The net worth of Litter today is $6 Million.
Is Litter still in Business?
Yes, Litter is still in business. Since appearing on the show, Litter Jewelry has continued to grow and expand its business, with its products sold in over 300 stores worldwide, as well as online. The company has also collaborated with major brands such as Urban Outfitters, Forever 21, and Nordstrom, among others. In 2016, Litter Jewelry launched a bridal line and expanded its product offerings to include home decor items.
While Litter Jewelry did not receive a deal from the Sharks, the exposure from the show helped to raise the company’s profile and attract new customers. The company’s commitment to sustainability and unique designs have helped to differentiate it from other jewelry brands and continue to fuel its growth.
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FAQs:
What is Litter Jewelry ?
Litter Jewelry is a line of handcrafted body Jewelry based in Francisco and started in 2009. This Jewelry business includes designs of Jewelry starting from headbands, elbow chains, forearms, thumb holsters, delicate torso harnesses, shoulder pieces, leg chains, and many more.
What's the net worth of Litter Jewelry ?
The valuation of the Litter Jewelry during the pitch was $156,862 and it was brought down to $114,285. The net worth of Litter today is $6 Million.