Are you bored eating the same snacks again and again and want to try something new?
Or are you a Gym-Freak and don’t want to spoil your diet by having unhealthy snacks, yet, find yourself craving them?
Worry not! because Jackson Honest is here to resolve all your dilemmas of unhealthy snacking and replacing it with healthy, nutritious yet lip-smacking snacks, that will keep you wondering, why did I not try this earlier?
Jackson Honest at a Glance:
| Idea | A company that produces healthy and tasty snacks. |
| Founders | Megan and Scott Reamer |
| Asked For | $1.25 million for 5% |
| Accepted Deal | $1.25 million for 15% |
| Sharks | Rohan Oza |
| Business status | In Business |
| Episode No. | Season 9, Episode 2 |
Index:
What is Jackson honest?
Jackson Honest is a one-of-a-kind initiative by its founders Megan and Scott Reamer at introducing snacks that are delicious yet guilt-free for people who are diet conscious.
They aim at popularising the product as a healthy substitute to the everyday unhealthy munchable.
Jackson Honest produces and markets a portfolio of potato chips, tortilla chips, and grain-free puffs made with organic coconut oil, cooked slowly to retain the nutrition and flavor of the ingredients.
The company’s products are made from sweet potatoes sourced directly from farmers.
Founder Story:
When Scott and Megan were developing the recipe of slow cooked chips, they never thought that they would be leading a multi-millionaire company, that will take the snacks market by storm. Far from it, they were on a mission to help their son, Jackson.
Jackson was suffering from a rare and incurable auto-immune disease, which lead the Reamers to produce the potato and tortilla chips that they now sell under the name of their Jackson Honest.
Jackson tragically passed away at the age of 16 from complications of Aicardi-Goutieres syndrome in August.
Now, the business that bears their son’s name has one more mission apart from providing healthy snacks, which is to share Jackson’s story and introduce other families to the health benefits of Nutrient-dense snacks and diet.
Did Jackson Honest get a deal on Shark Tank?
The founders of Jackson Honest appeared on Shark Tank with an initial ask of $1.25 million in exchange for 5% equity in their company, bringing the valuation of their company to $25 million.
The founders bowled all the sharks over with their story behind the company, but due to unimpressive sales, most of the sharks did not invest in the company.
The guest shark Rohan Oza liked the branding, and the story and saw potential in them but was wanting to decrease their initial valuation and settling it at $1.25 million for 20% equity.
After a lot of offers and counter-offers, the founders settled on a deal of $1.25 million at a 15% stake, bringing the valuation to $8.33 million.
What happened to Jackson Honest after Shark Tank?
After securing a deal on Shark Tank, the founders used the hype around them and the investment wisely and brought out their new product ranges. Grain Free puffs were introduced into various flavors promising to be rice and corn free.
The company also rebranded itself to “Jackson’s” and switched production entirely to sweet potato chips and building a manufacturing unit for the same.
The product line has gained immense popularity and has been successfully introduced in Whole Foods, Sam’s Club, and on its own website as well.
Product Details:
- Jackson Honest started originally as a snack-making company dealing with rice, corn, and sweet potato chips.
- The company has now started to make only sweet potato chips, rekindling the essence of their motive behind starting the company.
- They create super snacks that you can feel good about eating.
- The chips are made from non-GMO heirloom sweet potatoes sourced directly from local farmers.
- The snacks are extremely light and crunchy and give a guilt-free snacking experience.
What is the Net worth of Jackson Honest?
Jackson Honest sealed a deal with the shark, Rohan Oza, valuing their company at around $8.3 million. This deal was sealed way back in 2017 and since then the company has progressed by leaps and bounds.
Jackson Honest now also called Jackson’s, clocked an annual revenue of above $10 million as of 2023. The company keeps on progressing further and disrupting the snacking market with its revolutionary snacks.
Who are the competitors of Jackson Honest?
Jackson Honest has a lot of up-and-coming competition in the snacking industry. The grocery market is cluttered with a variety of healthy and unhealthy snacks, which gives tough competition to the company.
Some of the main Competitors of Jackson’s Honest are Puffworks, Nonni’s Foods LLC, Only Natural Pet store, Whiskey River, Father’s Kitchen and Taphouse, The Mirage Club, and a lot more.
The company, though dealing with crippling competition has still managed to keep afloat and generate excellent revenue.
Is Jackson Honest still in business?
Yes, Jackson Honest is still in business as of 2023, with an annual revenue of $10 million.
Jackson’s continues to thrive long after its adventure on Shark Tank, clearly showing that even a home-based business can evolve into a multi-million dollar company. The company continues to keep Jackson Reamer’s legacy alive.
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FAQs:
What is Jackson Honest?
Jackson Honest is a company that produces healthy and nutritious yet lip-smacking snacks freeing you from guilty snacking.
What's the net worth of Jackson Honest ?
The founders of Jackson Honest appeared on Shark Tank with an initial ask of $1.25 million in exchange for 5% equity in their company, bringing the valuation of their company to $25 million. As of 2023, the net worth of Jackson Honest is $10 million.