Game Face is a unique face mask manufacturing business model concept. GameFace covers the face with a mask which is an appropriate and excellent alternative to face painting. GameFace masks are easy to wear and peel off once it is used, with no side effects.
GameFace was first designed for a Team who wanted something unique to support their favorite sports team. GameFace has different types of masks for different occasions, fests, and sports events. GameFace completely eradicates the time taking process of coloring the faces which may be harmful to the users to apply. GameFace also provides temporary face tattoos which were applied by the football team to spread their market. GameFace was founded in September 2013, in the United Kingdom, London.
Game Face Tattoos at a Glance:-
| Idea | Temporary full-face tattoos and temporary masks |
| Founders | Doug Marshall |
| Asked For | $450,000 for 25% |
| Accepted Deal | $450 ,000 for 35% +10% royalty per unit until paid. |
| Sharks | Mark Cuban and Lori Greiner |
| Business status | In Business |
| Episode No. | Season 4, Episode 12 |
| Website | Game Face |
Index:
Who was the founder of GameFace?
Doug Marshall, a Tayler, who is a resident of Texas was the founder of GameFace and founded this Unique business concept in 2013. Doug holds his past working experience as a salesman for various companies before developing his own business model. Marshall had worked for a Taiwanese company. At present, Doug is the president and CEO of GameFace and Dallas commercial roofing. Doug used to work in his attached garage when he just started his business.
Did GameFace get a deal on the Shark Tank?
Doug Marshall came with his GameFace mask business on the Shark Tank platform to gain investment and expertise of sharks in exchange for equity. Doug asked for an investment of $450,000 in exchange for 25% equity in his business.
Doug appeared on the show with a patriot mask on his face to demonstrate what his product actually is. He had also brought his son and daughter and they were also dressed to market their business. Doug claimed that he has patented his product. The founder of GameFace shared that at 1 year of operations they had a revenue of $6,700 and, After five years it turned to a total of $102,000.
Kevin asked about his valuation of $2 million, but Doug didn’t give a clear explanation to it, Robert Herjavec asked about the total profit he earned from $102,000. Doug said that they had made a profit revenue of $32,000. When Daymond John asked about the competition, he said that they have a patent full-face peel-able mask so, there is very less possibility to have a competitive market for GameFace.
Kevin O’Leary was the first to come up with an offer and gave and said, “I’ll give you $450,000 in which amount of $300,000 will be credited as a loan along with 10% royalty per unit until the investment amount is paid back”. Lori Greiner also came into the pitch and placed an offer of $450,000 in exchange for 40% equity and Zero conditions. Now, all eyes were on Mark as he knew the complete game of this business and gave an offer of a million-dollar for 100% of his business.
Doug will receive a salary of $80,000 for 5 years along with a $400,000 investment. Mark also asked Lori Greiner to join him, and Lori agreed to go with him. Kevin O’Leary said to this, that if he accepted Mark’s offer then he would lose his soul. Mark said to Doug, “You, My friend are becoming a millionaire”. Robert Herjavec agreed with Mr. Wonderful’s statement. Doug took a moment and gave a counteroffer of $450,000 for 35% equity in return to Mark and Lori. Lori countered for 20% equity, Doug tried to capture Mark and gave a counter of 35% equity with 10% royalty. Mark and Lori accepted the deal. Doug took his check and went out.
What happened to GameFace after Shark Tank?
After their appearance on the show, Shark Tank helped GameFace to achieve a forecasting success. Their peel-off mask became popular all over the area due to a monopoly over the product. Considering the Sports and Halloween franchise market, they had a great chance of rapid growth and something similar happened to them. GameFace used to manufacture unique masks but with limited variations, but with years and expansion they have varieties of masks as per the occasions, GameFace also provides a customizable mask to buyers.
GameFace launched its latest designed products in 2016 at Halloween and Party Expo. GameFace was also greeted with customary zeal and had an offer for many distributors. GameFace is now trying and focusing to be a brand in two main demanded areas- Sports and Halloween Events. Doug shared that they operate over their own websites, social platforms, and 400 regular retail shops. GameFace costs $2.50 per unit and is sold for $5 in the retail market.
Competitors of GameFace
- Face Mesh in AR Measure Kit.
- MSQRD
- Facebook Masks.
What is the net worth of GameFace?
At the time of the show, they were valued at around $1.2 million. As of 2021, they are doing well in business and have annual revenue of $5million per annum.
Is GameFace still in business?
GameFace is still in business and Doug Marshall still works as a part-timer in his business as he doesn’t want any compromise with his family relations. Doug had rejected the offer of millions to take his company on his own and he is doing very well with sharks’ expertise and guidance.
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FAQs:
What is Game Face?
Game Face is a unique face mask manufacturing business model concept. GameFace covers the face with a mask which is an appropriate and excellent alternative to face painting. GameFace masks are easy to wear and peel off once it is used, with no side effects.
Who founded Game Face?
Doug Marshall, a Tayler, who is a resident of Texas was the founder of GameFace and founded this Unique business concept in 2013. Doug holds his past working experience as a salesman for various companies before developing his own business model.