Why does discussing something as universal as pubic hair still feel taboo? Fur, a visionary hair and skincare company, was born out of this very question. Founded by childhood friends Laura Schubert and Lillian Tung, Fur challenges the status quo of body care.
While most brands focus solely on removing pubic hair, Fur takes a different approach. Schubert observed a gap in the market: instead of providing solutions for care, most products simply encouraged removal. This insight led to the creation of Fur Oil, a unique blend tailored for allâwhether you wax, shave, or embrace the natural look.
Furâs flagship product, Fur Oil, harnesses the power of tea tree, jojoba, clary sage, and grape seed oils. This potent blend not only nourishes the skin but also helps prevent ingrown hairs, making it an essential addition to any personal care routine.
But Fur doesnât stop there. They offer a comprehensive range of products designed to tackle ingrown hair concerns head-on. From serums and lotions to patches and brushes, Fur has you covered, ensuring your skin feels and looks its best, no matter your grooming preference. Embrace the beauty of natural care with Fur, where skin health and confidence come first.
Fur Oil at a Glance:-
| Idea | Pubic hair care products |
| Founders | Laura Schubert and Lillian Tung |
| Asked For | $500,000 for 2.5% equity |
| Accepted Deal | $500,000 for 8% equity |
| Sharks | Lori Greiner |
| Business status | In Business |
| Episode No. | Season 11 |
| Buy on Amazon | Buy Now! |
Index:
Founder Story:
Two such female entrepreneurs are the co-founders of Fur Cosmetic Company, Laura Schubert and Lillian Tung. In 2016, two friends created this startup.
Laura Schubert
Laura holds a majority stake in the company and serves as its CEO and co-founder. She worked for âGoldman Sachsâ and âL.E.K. Consultingâ for a long time. She spent two years with Bain & Company as a case team leader.
Lillian Tung
Lillian is the CMO and co-founder of the business. She has worked for companies like Maybelline and Time Inc., so she has a wealth of marketing knowledge.
Did Fur Oil get a deal on Shark Tank?
In a memorable episode of âShark Tank,â Furâs co-founders, Laura Schubert and Lillian Tung, stepped into the tank seeking $500,000 for a 2.5% stake in their innovative pubic hair care business.
Recognizing the significance of their ask, Schubert and Tung came prepared with compelling data, highlighting the companyâs impressive $3.5 million in sales through direct-to-consumer channels like Amazon within a year.
However, not every shark saw a fit. Mark Cuban opted out, while Maria Sharapova felt that the equity offer wasnât substantial enough for her investment.
The remaining sharks, however, saw potential. Daymond John put forth an offer of $500,000 for a 15% stake, while Kevin OâLeary proposed the same investment for a 2.5% stake plus a $1 royalty per unit sold.
Then, Lori Greiner made an intriguing offer: $500,000 for a 12% stake, with an additional $50,000 allocated to support an organization promoting positive body image. Despite the tempting offers, Schubert and Tung held firm to their valuation, declining the sharksâ terms of $500,000 for a 5% stake.
As tensions rose on the âShark Tankâ stage, Schubert and Tung found themselves at a crossroads. Ultimately, they struck a deal with Lori Greiner, agreeing to her revised terms of $500,000 for an 8% stake, which also included the charitable component supporting body positivity.
This episode showcased not only Furâs business potential but also Schubert and Tungâs determination to stand by their companyâs vision and values. It was a pivotal moment for Fur, marking its ascent with the backing of one of the sharks and further solidifying its place in the beauty and personal care industry.
What happened to Fur Oil after Shark Tank?
Despite their deal with Lori Greiner falling through, Furâs appearance on âShark Tankâ served as a springboard for increased visibility and growth. The brand navigated the challenges of the COVID-19 pandemic successfully, thanks to its robust online presence.
Post-âShark Tank,â Fur expanded its product range with innovative offerings like the water-resistant and cordless Fur Trimmer, a versatile tool designed for body grooming. This was a testament to the brandâs commitment to providing comprehensive care solutions for its customers.
In 2021, Fur made waves with its first out-of-home advertising campaign in New York City and Los Angeles. The campaign, lauded for its empowering narrative on embracing body hair, clinched the Beauty Independent Best Commercial Award, further cementing Furâs position as a trailblazer in the beauty industry.
Furâs product line caters to a diverse range of skincare needs, offering solutions for conditions such as keratosis pilaris, razor burns, acne, dry skin, and ingrown hairs. Their offerings include body washes, stubble lotions, and their signature Fur Oil and ingrown eliminator serum. With curated kits available, customers can experience a holistic approach to personal care.
While Furâs products come at a premium price point, customers consistently praise the quality and effectiveness of the items. A quick look at Amazon reviews reveals an average rating of at least 4 stars, reflecting the brandâs dedication to delivering exceptional products.
Furâs distribution channels have also expanded, with its products available on its website, Amazon, and renowned retailers like Ulta, Nordstrom, Blue Mercury, and Credo Beauty. This broad availability ensures that customers can easily access Furâs high-quality skincare solutions wherever they shop.
In summary, Furâs journey post-âShark Tankâ showcases a brand that has thrived through innovation, quality, and a commitment to empowering its customers to embrace their natural beauty.
Whatâs the net worth of Fur Oil?
Fur Oil was worth more than $20 million when it debuted on Shark Tank. This evaluation is based on the potential and the demand for their oil. Finally, they accepted the deal at a valuation of $6.25 million.
Fur Oilâs yearly income has also climbed gradually. The founders of the company are expanding the product range, which brings in millions of dollars in revenue each year.
Is Fur Oil still in business?
Yes, Fur Oil is still in business.
Fur Oil is succeeding fairly well on its own. Owners Lillian Tung and Laura Schubert have proven they are capable of growing their company even in the absence of Lori Greiner.
Above all, the co-founders hope to carry out their aim of changing the conversation around pubic hair so that everyone may feel more comfortable with who they are.
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FAQs:
What is Fur Oil?
While most brands focus solely on removing pubic hair, Fur takes a different approach. Schubert observed a gap in the market: instead of providing solutions for care, most products simply encouraged removal. This insight led to the creation of Fur Oil, a unique blend tailored for allâwhether you wax, shave, or embrace the natural look.
What's the net worth of Fur Oil?
Fur Oil was worth more than $20 million when it debuted on Shark Tank. This evaluation is based on the potential and the demand for their oil. Finally, they accepted the deal at a valuation of $6.25 million.
