Steve Epstein identified a common frustration many of us encounter daily: the challenge of emptying the contents from bottles, whether they’re filled with sauces, cleaning supplies, or beauty products. In response, he created Flip-It! Cap, a clever and innovative solution designed to make our lives easier.
Flip-It! Cap features a unique three-legged stand that replaces the original bottle cap, allowing the bottle to be turned upside down. This design enables the contents to flow towards the neck, making it easier to dispense every last drop. Simply lift the cover tab, squeeze the bottle, and watch as the contents effortlessly pour out.
One of the standout features of Flip-It! Cap is its special valve tip, which serves as a failsafe method to ensure the cap is securely in place. A bottle with the valve open will not stand upright, providing a visual indicator that the cap is correctly positioned.
Made from food-grade plastic that is BPA-free and dishwasher safe, Flip-It! Cap is not only practical but also safe to use with a variety of squeezable bottles produced worldwide. Each kit comes with a range of adaptors to ensure compatibility with different bottle sizes and brands.
In 2019, Flip-It! Cap expanded its range by introducing bottle adaptors for popular brands like Nivea, Eucerin, and Aquaphor, further enhancing its versatility and appeal to consumers.
With its simple yet effective design, Flip-It! Cap offers a convenient solution to a universal problem, making it a must-have accessory for every household. Say goodbye to wasted product and hello to easy dispensing with Flip-It! Cap!
Flip-it cap at a Glance:-
| Idea | Bottle Emptiers |
| Founders | Steven Epstein |
| Asked For | $500,000 for 10% equity |
| Accepted Deal | No deal |
| Sharks | No Shark |
| Business status | In Business |
| Episode No. | Season 10 |
| Buy on Amazon | Buy Now! |
Index:
Founder Story:
Flip-it Cap was developed in 2014 by Steve Epstein, an entrepreneur and manufacturing expert from Tenafly, NJ.
Flip-it! Cap specializes in the production of its signature product, the appropriately titled Flip-it caps. The idea behind the product is simple yet fantastic.
Epstein developed several product concepts by drawing on his skills in manufacturing. The designs featured plastic caps in a range of sizes and shapes to accommodate most product bottles available in the market.
Three support legs and a fail-safe mechanism that stops the bottle from tipping over if the top is not properly fastened were also included in the designs. In addition, the caps can be cleaned and reused, which benefits the environment and saves money for users.
Epstein believes that one of the most important problems facing society right now is pollution, and he thinks that his invention would reduce waste while also saving people money and effort.
According to him, about 15% of cooking supplies and 25% of cosmetics are thrown away because they sink to the bottom of the bottle.
Did Flip-it Cap get a deal on Shark Tank?
Steve Epstein, the founder of Flip-It! Cap, appeared on Shark Tank during Season 10, seeking an investment to further grow his innovative bottle cap business. Epstein presented a sample of his product to the sharks and shared the company’s sales data over a four-year period.
According to Epstein, Flip-It! Cap had generated lifetime sales of $2.5 million, with the first year’s income totaling just under $200,000. The company’s gross revenue sales increased to $650,000 in the second year and $740,000 in the third year. Additionally, Epstein revealed that Flip-It! Cap had been featured on QVC a total of 65 times.
However, when discussing the company’s financials, Epstein acknowledged that his margins were a concern, which raised red flags among the sharks. Kevin O’Leary was the first to bow out, expressing his reservations about the product’s declining sales and profitability.
Following O’Leary’s lead, guest shark Rohan Oza and Mark Cuban also decided not to invest in Flip-It! Cap, citing concerns about the company’s financial performance and growth potential.
While Flip-It! Cap offers a practical solution to a common problem, its Shark Tank experience highlights the importance of not only having a great product but also maintaining strong financials and demonstrating growth potential to attract investors.
Despite the setback on Shark Tank, Flip-It! Cap continues to offer a unique and useful product that addresses a universal need. With strategic adjustments to its business model and marketing efforts, Flip-It! Cap has the potential to regain investor interest and continue its journey towards success.
What happened to Flip-it Cap after Shark Tank?
Despite failing to impress the Sharks, Flip-it! Cap’s appearance on Shark Tank appears to have had a favorable impact on his future.
The Sharks were wrong to assume that the enterprise would fail. Even though he was discouraged, Epstein seems to have been able to use the Sharks’ advice to change the odds in his favor.
After the episode was produced, the business started working with big-box retailers including ACE Hardware and Sally Beauty.
Flip-it! Cap had established a strong presence on Amazon. In addition, the corporation created movies and infomercials for the product on social media.
What’s the net worth of Flip-it Cap?
When Flip-it Cap made its appearance on Shark Tank, its estimated value was $5 million.
The market demand for their unusual device and its potential are the basis for this valuation. Flip-it Cap’s yearly revenue has likewise been rising rapidly.
Shark Tank has presented obstacles, but the business has proven it can expand and turn a healthy profit.
Flip-it Cap has a great concept and a strong foundation. If the company can wisely manage the waters of marketing and sales, the product can become a household name and dominate the market, even in the face of past manufacturing trends.
Is Flip-it Cap still in business?
Indeed, Flip-it Cap is still operational.
Steven’s product is still available for purchase on Amazon and can be seen on QVC.
The Flip-it! cap’s practical utility and innovative design have driven the company’s growth, albeit slowly, and will continue to do so.
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FAQs:
What is Flip-it cap?
Flip-It! Cap features a unique three-legged stand that replaces the original bottle cap, allowing the bottle to be turned upside down. This design enables the contents to flow towards the neck, making it easier to dispense every last drop. Simply lift the cover tab, squeeze the bottle, and watch as the contents effortlessly pour out.
What's the net worth of Flip-it cap?
When Flip-it Cap made its appearance on Shark Tank, its estimated value was $5 million. The market demand for their unusual device and its potential are the basis for this valuation. Flip-it Cap’s yearly revenue has likewise been rising rapidly. Shark Tank has presented obstacles, but the business has proven it can expand and turn a healthy profit.