Twin sisters Casey Sarai and Taylor Capuano walked into the Shark Tank (Season 15, Episode 9) and made waves with their innovative product, Cakes Body—reusable, medical-grade silicone nipple covers designed to grip the skin using body heat. They pitched a $300,000 investment for 5% equity, aiming to transform their growing single-product business into a recognizable brand solving everyday women’s problems.
The Birth of Cakes Body
Launched during the pandemic with just $5,000 in savings, the sisters turned fear of layoffs into a thriving business. Their clever marketing on TikTok sent sales soaring to $1 million in their first year—all without spending a dime on advertising. By 2023, they expected to hit $10 million in lifetime sales, thanks to their innovative approach and a strong online following.
Cakes Body offers nipple covers in three sizes (Itty Bitty, OG, and Cakes Plus) and three shades (honey, caramel, and cocoa), priced at $30 per pair. Unlike adhesive-based solutions, their product is gentle on the skin, reusable, and seamless under clothing—perfect for women seeking a comfortable, irritation-free alternative.
Sharks Bite, but Who Stays?
The sisters impressed the Sharks with strong numbers:
- $1.5 million in sales (5 months of 2023)
- 35% net profit margins
- $8 landed cost with a retail price of $30
Emma Grede offered $300,000 for 10% equity, citing her experience in the space, while Kevin O’Leary’s royalty-based deal was swiftly declined. Ultimately, the sisters accepted Emma’s offer, seeking her guidance to expand into retail and grow Cakes Body into a household name.
What’s Next for Cakes Body?
Post-Shark Tank, the company continues to dominate. By the end of 2023, they hit $10 million in sales and are on track to reach $50 million in 2024! They’ve even launched complementary products, like a specially designed bralette and clothing, further expanding their lineup.
Casey and Taylor have proven that ingenuity, persistence, and a bit of TikTok magic can turn a simple idea into a multimillion-dollar success.
Want to read about more inspiring Shark Tank success stories? Stay tuned to BizzBucket!
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