Looking for an eco-friendly cleaning solution that doesn’t harm the planet?
Meet Blueland, the startup that’s revolutionizing the cleaning industry. With their innovative products and sustainable approach, Blueland has caught the attention of environmentally conscious consumers and even made a splash on Shark Tank. Let’s take a closer look at Blueland’s founder story and see how they fared in the tank.
Blueland is an environment-friendly company that manufactures sustainable cleaning supplies. There are four product lines- window cleaner, bathroom, hand soap, and an all-purpose cleaner.
The customers can purchase a bottle that they can use forever for $12 or $38 for all four bottles, fill them up with water and put a cleaning tablet in the bottle costing $2 each, and use it for cleaning purposes. This would reduce plastic waste to a large extent.
Blueland at Glance:-
| Idea | Eco-friendly subscription service for cleaning tables and Supplies |
| Founders | Sarah Paiji Yoo and Syed Naqvi |
| Asked For | $270,000 for 2% equity |
| Accepted Deal | $270,000 for 3% equity + 0.5 cent royalty per unit |
| Sharks | Kevin O’Leary |
| Business status | In business |
| Episode No. | Season 11, Episode 1 |
| Website | https://www.blueland.com/ |
Index:
Who are the founders of Blueland?
Sarah Paiji Yoo and Syed Naqvi are the founders of Blueland. Sarah developed the prototype of Blueland and found Syed on LinkedIn. She pinched her idea to him and convinced him to help her file patents and introduce Blueland to the market.
Sarah hated the idea of microplastics being mixed in the water because of various things that we use as essentials in our homes. That made her develop Blueland and she also claimed that it would remove 100 million plastic bottles in the USA alone.
Did Blueland get a deal on the Shark Tank?
In season 11, Episode 1 a duo came on the show. Syed and Sarah who are the founders of Blueland appeared on the show looking for an investment for their business.
They had an ask of $270,000 for just 2% of the company. The amount asked by them made the sharks completely shocked and in chaos. After that, they demonstrated their product, they also revealed that they are B2C followers.
Lori Greiner and Daniel decided to come together to give an offer to them, they gave an offer of $270,000 for 8% of the company. Mr. Wonderful ( Kevin O’Leary) jumped into the pitch and gave an offer of $270,000 for 5% equity along with 1% for advisory shares. Syed and Sarah during the pitch said that they were there only for commercials which made Mark Cuban go out of the deal.
After Mark Criticised them, they gave a counteroffer to Mr. Wonderful of $ 270,000 for 3 % equity and 50 cent royalty per unit until he got his money back. Kevin O’Leary had no problem with the counter and agreed to make a deal.
What happened to Blueland after Shark Tank?
After the show, Blueland got famous in the market as most of the other businesses. Many investors have also approached them after the show. Since 2019, Blueland had made sales of $15 million, and numbers kept on increasing also during the pandemic period.
Kevin’s expertise and suggestion had really helped Blueland to make its position in the market. Due to the pandemic period, it was completely sold on online platforms but they were in talks with various retailers to go on, once the situation goes under control.
Blueland forever usually makes bottles that are completely eco-friendly. Blueland also makes hand soaps, home cleaning products, and tablets that easily dissolve in water. The tablets which Blueland manufactures come in compostable and recycling packaging, which says no to plastic products.
After getting the deal closed in 2020, they got an update segment in season 12, episode 1205. They also made a press conference after the show where they shared about their business success during the pandemic period.
Founder after season 12, came on a virtual platform and revealed that one week after their appearance in Season 11 Kevin bought them onto QVC which increased the sales of Blueland up to $250,000, and more exposure was also granted. Blueland has annual revenue of $ 6 million per annum as of the year 2021.
The starter set of Blueland spray costs $12 and is shipped as one bottle and one tablet. A kit with a pack of four costs $39. Also, the refill of the bottle costs only $2, just drop into the bottle and fill it with water. During the pitch, Blueland asked for a valuation of $13.5 million but the deal was closed at the valuation of $9 million by Kevin O’Leary.
In 2022, Blueland secures $20 million in funding to eradicate the use of disposable plastics in household cleaning.
Competitors of Blueland:-
- Lemi Shine
- Method 240
- Splosh
- Clean cult
- National Purity
What is the net worth of Blueland?
At the time of the Shark Tank pitch, they asked for a $13.5 million valuation as per the founders, which was later bought to about $9 million. The net worth of the Blueland has not been disclosed, but with the increase in a year, sales have increased which means the Net worth of the Blueland is also increasing.
Is Blueland is still in the business?
Blueland is still in the business and operating through its own website. During the Covid-19 period also they made good sales. In 2022, Blueland secures $20 million in funding to eradicate the use of disposable plastics in household cleaning.
Blueland social links:
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FAQs:
What is Blueland?
Blueland is an environment-friendly company that manufactures sustainable cleaning supplies. There are four product lines- window cleaner, bathroom, hand soap, and an all-purpose cleaner.
Who founded Blueland?
Sarah Paiji Yoo and Syed Naqvi are the founders of Blueland. Sarah developed the prototype of Blueland and found Syed on LinkedIn. She pinched her idea to him and convinced him to help her file patents and introduce Blueland to the market.