Truth be told, I’m not that much of a fast-food person, and I’m more inclined towards healthier versions of any foods that I appreciate and love, But If I told you that there is a company out there that can help you improve your vegan lifestyle with a different version of classic food, Crispy fried Chicken, that is much healthier but tastes just as good, if not better, would you believe me?
You will now, thanks to the range of delicious Vegan plant-based food products from Atlas Monroe, that may just lead to you dropping your meat cravings forever!
Atlas Monroe at a glance:
| Business idea | Vegan fried chicken alternative with plant-based ingredients. |
| Founder | Deborah Torres |
| Asked for | $500,000 for 10% |
| Accepted deal | No deal |
| Sharks | No shark |
| Business status | In business |
| Episode | Season 11, Episode 2 |
| Website | Atlas Monroe |
Index:
Founder Story:
The founder and CEO, Deborah Torres came up with the idea of vegan alternatives to classic foods when her father was diagnosed with type-2 Diabetes, which made her, and her family takes up a vegan lifestyle.
As time passed though, they started to get fed up with the usual salads and greens, so they went into their kitchen and started experimenting to create new dishes, and after 90 days their father had recovered, and they later decided to use these recipes to start their own Vegan food-based Company, later called Atlas Monroe. They then started to cater to restaurants in San Francisco and became very popular and now sell their product online and to other distributors.
Did Atlas Monroe get a deal on Shark Tank?
The shark tank experience for this company was exciting but enlightening at the same time. Let’s see how it went. The pitch begins with the creators of the product, Deborah, and her husband Jonathan Torres. They come up to the sharks and introduced themselves to them with a lot of excitement and enthusiasm while asking for $500,000 for 10% of their company.
Deborah then cuts to the chase by explaining their version of the classic dish of fried chicken and later asks the sharks to try it for themselves. The sharks enjoy it but are shocked to find out that the dish doesn’t have chicken at all, and is a 100% plant-based alternative to the dish, as Deborah explains, while also mentioning that the main ingredient of their self-created recipe is whole wheat, instead of soybean, much to the surprise of Lori Greiner and Rohan Oza, among the other sharks.
Rohan asks to hear their story, which Deborah obliges by touching on their family’s turn towards vegan food and how they created new dishes to satisfy their hangry tastebuds which lead to them building their own company, Atlas Monroe.
Kevin O’Leary and Mark Cuban then start to enquire about the sales but Deborah then mentions that she has a vast clientele that appreciates her product and influencers that recommend the product without any payment from the company, but when they insist on knowing the numbers, she says that they have revenue of $60k, net sales of $73k and a gross of $76k which starts to confuse the sharks and stops with saying that she has 60% profit margin.
Kevin then backs out as he thinks they are confused with their numbers and are asking too much. Barbara also follows him on that point, along with Lori, but then Mark goes and wants to deal for $500k as letter credit but for 30%, and later Mark and Rohan together propose $1 Million but for 100% stake with 10% royalty to the founders. Despite the insistence from the sharks, Jonathan and Deborah then decline the offer, and they thank them for their time.
What happened to Atlas Monroe after Shark Tank?
After the Shark Tank pitch, Atlas Monroe was not brought back to make another deal, But it helped them receive priceless publicity and make around $2 million shortly following their time at the shark tank.
Product details:
- The product is unique and delicious.
- The product seems to use whole wheat as its main plant-based ingredient instead of soybean, much to the joy of those who may be allergic.
- Product costs range from around $24 to $100, depending on their vast selection
- You can contact them regarding any inquiries or queries you may have on this email id: info@atlasmonroe.com.
- The company is based out of San Diego, California.
What is the net worth of Atlas Monroe?
The net worth of Atlas Monroe when they aired on shark tank was $5 Million as per the founders and sales of this company were around $70k per year, but now their sales are up to $5 million-$25 million, with their valuation up to $7 million.
Is Atlas Monroe still in business?
Yes, Atlas Monroe is still in business and has now gone on to open a large-scale facility as of April 2021, along with a partnership that was mentioned with another big grocery chain to be happening in 2022, along with Bristol Farms, a Cal-based grocery chain as it plans to become the largest supplier of vegan- based foods.
Jonathan is now no longer a part of the business as of Jan 2022, and there was talk about them dealing with the Canadian food chain Copper Branch, but we don’t have further information. As mentioned before, Atlas Monroe plans to declare partnerships with widely known grocery chains and restaurant chains throughout their country to make more people aware of the product.
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FAQs:
What is Atlas Monroe?
Atlas Monroe is a Vegan fried chicken alternative with plant-based ingredients.
Who founded Atlas Monroe?
The founder and CEO, Deborah Torres came up with the idea of vegan alternatives to classic foods when her father was diagnosed with type-2 Diabetes, which made her, and her family takes up a vegan lifestyle.