Wild Squirrel Nut Butter is a peanut butter company that comes in different flavors. People loved the ingredients and the taste. Wild Squirrel Nut butter started a Kickstarter campaign to raise the initial funds. The company has a goal of $10,000 that it achieved two weeks before the end date of the campaign.
Wild Squirrel Nut Butter was also featured in Oprah’s Magazine ‘O’ where Oprah claimed that her favorite flavor was Pretzel Pizazz. Wild Squirrel Nut Butter also attended Natural Product Expo making great connections with various store owners and distributors.
Wild Squirrel nut butter at a Glance:-
| Idea | Natural Peanut butter brand |
| Founders | Ericka Welsh and Keeley Tillotson |
| Asked For | $50,000 for 10% equity |
| Accepted Deal | $50,000 for 20% equity |
| Sharks | Barbara Corcoran |
| Business status | In Business |
| Episode No. | Season 3, Episode 14 |
| Website | Wild Squirrel nut Butter |
| Buy on Amazon | Buy Now! |
Index:
Who is the founder of Wild Squirrel Nut Butter?
‘Wild Squirrels’ Erika Welsh and Keeley Tillotson are the founders of Wild Squirrel Nut Butter. They were college roommates when a storm hit their town. They were out of peanut butter but had peanuts. So, they decided to make their peanut butter. They crushed the peanuts and found other ingredients such as honey and cinnamon as well.
They made their delicious peanut butter and before they knew it, their peanut butter was being sold to other people in their dorm. They decided to take the business to the next level so they decided to take a shark’s help in growing their business.
Did Wild Squirrel nut butter get a deal on the Shark Tank?
Ericka Welsh and Keeley Tillotson came on the show seeking an investment of $50,000 for 10% equity in the business. Founders started their pitch by disclosing their sales of $14,000 having a profit of $7,000. They appeared on the show for the second time. Sharks talked to him about his journey, ups and downs, and business stuff.
Daymond John immediately went out due to a lack of interest in the food sector. Robert Herjavec went out due to their part-time schedule in the business. Mark Cuban agreed to Robert’s point and went out. Kevin O’Leary believed that there is huge competition in the market therefore he went out too.
Barbara Corcoran gave an offer of $50,000 for 40% equity in the business as it will require huge efforts and future funding. Keeley and Ericka gave a counteroffer of $50,000 for 35% equity in the business. Barbara Corcoran cleared that her offer is non-negotiable. Duo took the deal and the pitch got closed with a handshake among them.
What happened to Wild Squirrel nut butter after the Shark Tank Show?
After the show, the deal got away due to more negotiations before the date of airing. Keeley and Ericka have faith in each other and they started their journey by themselves again. After the show, they made their position in more than 200 supermarkets also many inquiries related to products were noted on their websites. By 2013, they have started their distribution channel over the nation. Wild squirrel butter again appeared in season 4, also founders left their college and became a full-timer in their business.
During the pitch, they asked for a valuation of $5,00,000 which was revised to $125,000 by Barbara Corcoran.
In 2016, they rebranded themselves as Wild friends nut Butter and you can get them in popular supermarket stores like Whole foods, Costco, Kroger, and others. Wild Butter sales boosted to $6 million by end of the year 2016. Founders also raised a funding of $1.4 from Circle up. In 2018, they raised another round of funding of $3.5 million and extended the product line by including oats and nut butter cups.
Wild Squirrel nut Butter prices range between $8 – $49. They sell Classy crunchy Almond butter ( $13.9), Chocolate Almond Butter ( $13.9), Almond Cashew Butter ($13.9), Be well Almond Macadamia ($27.9), Hazelnut butter ( $13.9), Ketto butter ($15.9), Crunchy peanut butter ($8.9), Cashew Peanut Butter ($9.9) and many more options. As of 2022, they are doing insane in the market.
Competitors of Wild Squirrel nut Butter are:-
- American nut butter
- Legendary Foods
- Super Fat
- Yumbutter
- Earth Balance
What is the net worth of Wild Squirrel Nut Butter?
The estimated net worth of the company is $14 million. The valuation they asked for was $5,00,000 which was brought down to $125,000 by Barbara, Unfortunately, the deal didn’t get closed.
Is Wild Squirrel Nut Butter still in business?
Wild Squirrel nut Butter is still in business and has recently extended its product line which includes nuts butter cups and oats. They have recently raised funding of $3.5 million and are ruling in the market over nuts products.
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FAQs:
What is Wild Squirrel nut Butter?
Wild Squirrel Nut Butter is a peanut butter company that comes in different flavors. People loved the ingredients and the taste. Wild Squirrel Nut butter started a Kickstarter campaign to raise the initial funds.
What's the net worth of Wild Squirrel nut Butter?
The estimated net worth of the company is $14 million. The valuation they asked for was $5,00,000 which was brought down to $125,000 by Barbara, Unfortunately, the deal didn’t get closed.