Shake It Pup is a food seasoning company that produces a range of flavored seasonings for pet dogs. The idea behind this product is derived from that, Humans can’t eat a regular kind of food every day they have a wide variety of flavors and tastes but dogs always have the same kind of food every day, to gives dogs a wide variety of food flavors Shake It Pup is introduced.
These are all human graded, all local and organic ingredients, and being natural. Shake It Pup is used to completely coats the food so it adds a new flavor profile and you’re able to mix up meals without changing your diet completely.
Shake It Pup at a glance
| Season | Season-11, Episode-13. |
| Founders | AJ Crook and Brett Maiolfi. |
| Business Idea | Food Seasonings for Dogs. |
| Asked For | $100,000 for 20% of Equity. |
| Accepted Deal | $100,000 for 25% of Equity. |
| Sharks | Mark Cuban. |
| Business Status | Out of Business. |
| Website | Shake It Pup |
| Buy on Amazon | Buy Now! |
Index:
Founder Story:
Shake It Pup is founded and developed by 2 young entrepreneurs called AJ Crook and Brett Maiolfi. They both are true friends from 2nd grade and are more like pets lovers, they both love pet dogs and their friendship always revolves around that, they wanted to provide their dogs a variety of food seasonings and flavors to increase their feeding experience. They both invented a series of seasonings for their dogs that gives them an idea to sell them on the market.
Did Shake It Pup get a Deal on Shark Tank?
Shake It Pup is introduced as a flavored food seasoning for pet dogs in ABC’s famous reality show Shark Tank in Season-11 and Episode-13, Owners introduced Shake It Pup as itis used to make dogs normal food into an interesting meal, this is used to completely coats the dog food so it adds a whole new flavored profile and you’re able to mix up their meals without changing their diet completely.
The reason behind it is to provide dogs an interesting and different flavored meals every day as men have a wide variety of foods available but dogs have to eat a kind of regular food every day. They want to change this and provide pet dogs with a variety of different flavors like pizza, french fries, etc.
Sharks like their idea and their product also and asked for their production and sales procedures. As they told them that initially they started by producing in into their house and bagged them and supplied them all over the stores in California. They have invested everything they have in producing them. The also explains their cost of manufacturing as it costs them approx. $2.45 that they sold at $12.99 each. A bottle can last for 30 to 60 meals (depending on the dog’s feeding cycle).
They also explain that they have an in-house inventory of approx. 3,000 bottles which are about a month and half of their supply. Currently, they are paying up to 37% of their total cost of manufacturing packaging and labeling their product. They want investment to reduce this cost and utilize additional funds in their marketing.
Some Sharks finds product interesting but they are worried about their sales as they think that they have a huge shortage of manufacturing and marketing also, there are lots of dog health foods are also present in the market, which leads them a huge competition, therefore, some sharks backed themselves except Kevin O’ Leary, Lori Grainer and Mark Cuban.
Kevin initially offers them an investment of $100,000 but for 50% of equity. Lori also offers them $100,000 for a royalty of $1 per unit until they get their investment back and after that a royalty of 25 cents per unit further and 3% of their equity. Mark also offers them an investment of $100,000 for 25% of equity and they accepted Mark Cuban’s offer. Here they get a deal on Shark Tank.
What Happened to Shake It Pup after Shark Tank?
After the show, it receives a massive hike in its sales as an effect of the show. They started selling them in various parts of the country and listed their products in various online and offline markets such as Amazon and various chains of stores. However the deal with Mark Cuban didn’t get to end and later they have a huge shortage of products on July 21, AJ Crook lefts the company, and Brett recreated and rebranded the company and changed its name to “Snap Wag”. But they didn’t work for them as they have to finally shut down their operations in the same year.
Net Worth of Shake It Pup
Shake It Pup is valued at $400,000 at the time of its appearance in the show, but it didn’t perform very well in the market, seems like sharks have rightly predicted about their product. As the result, they have to shut-Down their operations. Currently, the net worth of the company is not available.
Competitors of Shake It Pup
Shake It Pup is one of its kinds of products that are available in the market but they are in a very common and highly competitive market as their main competitors are:-
- Wet Foods.
- Freeze-Drieded Toppers.
- Meat Paste. Etc.
Is Shake It Pup is Still in Business?
No, the company is not in business anymore as they have to face a shortage of funds and ready products, also they have some inner conflicts that lead to the exit of one of its founders, which leads them to shut down their operations in late 2021.
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FAQs:
What is Shake It Pup?
Shake It Pup is a food seasoning company that produces a range of flavored seasonings for pet dogs.
Who founded Shake It Pup?
Shake It Pup is founded and developed by 2 young entrepreneurs called AJ Crook and Brett Maiolfi. They both are true friends from 2nd grade and are more like pets lovers, they both love pet dogs and their friendship always revolves around that.