Have you got a headache due to the headband you wear and want one that is adjustable to the size of your head? Presenting Ooakshell- A ring that helps you adjust the cloth that you use as a headband. The owner behind this venture is one of a kind person called Mika Bertholdo.
The brand says that the product is an Artful accessory for all and who will not agree!! Due to this product, you can adjust your headband in the style and size you want, without worry or tension. No head pain will be experienced after using this product is Mika’s guarantee for this product.
Ooakshell at a glance:
| Business idea | Headband ring that helps in adjusting to your head size |
| Founders | Mika Bertholdo |
| Asked for | $150,000 for 10% |
| Accepted deal | $150,000 for 20% |
| Sharks | Emma Grede |
| Business status | In business |
| Episode | Season 13, Episode 23 |
| Website | Ooakshell |
Index:
Founder Story:
The company is operated by the owner and founder Emma Grede, as a Sole Proprietary business as of now. The only help she gets is from her husband.
The reason behind the generation of this business idea is rather a sensitive matter. The founder suffered from a disease called postpartum hair loss after the birth of her second child. She desperately needed a solution and she converted the same into a business of her very own.
Did Ooakshell get a deal on Shark Tank?
Mika entered the shark tank full of energy and enthusiasm to showcase how proud she was of her product. She entered the shark tank seeking an investment of 150,000 for 10%. She explained how the business is operated by her and her husband. Finally ending by showing a demonstration of the product.
Her energy sparked a question round like wildfire and she confidently answered all the questions from the sharks. She said to the sharks that she spends no money whatsoever on her social media influence. She also believes that each of her products is unique.
When it comes to sales the numbers are just increasing and there’s nothing holding it back. The first year in sales started in 2018 but the full year of sales was in 2019. In 2019 the sales were $12,000. In 2020 the sales went to $245,000 and finally touched $396,000.
She has sold up to 10,000 headbands to customers online 100%. And has an 81% return rate of customers. Emma is the one to offer $150,000 for 20%. Mark says she has to say “yes”. Emma also offers her help to Mika and she ends up in tears on the tank because of that. Emma knows her expertise in the clothing industry. Mika counters with 13% Emma sticks to her original offer and declines the decrease. Mika finally says yes.
What happened to Ooakshell after Shark Tank?
There is no new information after the company aired on shark tank. But this is sure that all the customers are in love with the headbands as they are flying off the shelves of shops and are getting sold out online. This enterprise is still solely run by the founder and owner. The company is seeing a massive increase in sales as of now.
Product details:
- The headbands are in three styles namely: Atoll, tide, and wavy.
- They claim that “one size fits all”.
- Other things they have on offer are rings, ooaklets, and gift cards.
- The two of them handle the whole business from start to end. From making the product to packaging and social media influence.
- Everything is handled by them. The product has a unique type of cloth that is used to make it. The dying of this cloth makes it unique in color.
- The headband is super comfy !!
- There are many tutorials available on the website like ooaklet sizing, wavy tutorials, and tide tutorials
What is the net worth of Ooakshell?
At the time of Shark Tank’s appearance, they valued it at $1.5 million as per the founders, later Sharks valued it at $750,000. The current net worth of the company is unknown but this much is certain that it has increased massively. The sales continue to happen majorly online and by the shop.
Is Ooakshell still in business?
Yes, this company is still in business as of 2022, with their sales and revenue continuing to grow and their company continuing to expand to new horizons.
The future holds many surprises for this enterprise and they hope to fulfill all their dreams in the near future. There can be innovation in the business model, and new things to add to their range of products but let’s see, till the light in Mika shines bright. The enterprise has a successful future. All the best!!
Where Can You Buy Ooakshell?
Ooakshell’s product line of headbands can be purchased through its official website. The pricing varies depending on the type of headband. For example, headbands with rings removed cost $3 but shipping charges apply.
High tide and low tide headbands cost $25 and $24, respectively, and are available for purchase on the website. As of November 2022, prices have increased and range from $28 to $37 for these handmade headbands.
Ooakshell Social Links:
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FAQs:
What is Ooakshell?
Ooakshell is a headband ring that helps in adjusting to your head size. The company is operated by the owner and founder Emma Grede, as a Sole Proprietary business as of now. The only help she gets is from her husband.
What's the net worth of Ooakshell?
At the time of Shark Tank’s appearance, they valued it at $1.5 million as per the founders, later Sharks valued it at $750,000. The current net worth of the company is unknown but this much is certain that it has increased massively. The sales continue to happen majorly online and by the shop.