Looking for a unique way to bond with your feline friend?
Meet the Licki Brush – the innovative pet grooming tool that allows you to lick your cat just like they lick you. This out-of-the-box product made a splash on Shark Tank, with its quirky concept and creative design. But what happened to Licki Brush after the show? Let’s find out in this update.
There are various types of pet lovers. Some like taking care of them, and some like to think of them as part of their family.
Tara O’Mara and Jason O’Mara have come up with an idea, that is sure to become a favorite for the Licki Brush. This product is just like it sounds, a way to care for your pets as though you are their biological parent.
The Licki Brush at a glance.
| Business idea | Silicon tongue-shaped tool to pet your cat |
| Founder | Jason O’Mara |
| Asked for | $300,000 for 15% |
| Accepted deal | No Deal |
| Sharks | No shark |
| Business status | In business |
| Episode | Season 6, Episode 26 |
Index:
What is Licki Brush?
Licki Brush is a unique pet grooming product that was featured in Season 7 of Shark Tank. The product is a silicone brush that pet owners can use to mimic the sensation of licking their cats, in order to bond with them and groom them more effectively.
Founder Story:
The founders, Tara and Jason O’Mara, appeared on the show seeking an investment of $40,000 for 15% of their company. While several Sharks expressed interest in the product, no deal was ultimately made. Despite this setback, the Licki Brush has gained a cult following online and has been featured in numerous media outlets.
Did The Licki Brush get a deal on shark tank?
The founders of Licki Brush enter the shark with furry ear headbands, getting a laugh from the sharks. They introduce themselves as the founders of PDX pet designs, a unique pet company dedicated to helping your pet and improve its lifestyle, asking $300k for 15%.
The first show is a video about their products and explains how it works, and mentions that they are viral sensations on social media, but for the Licki brush, they show a demo on their real cat, Chestnut, which either surprises the sharks or disgusts them, you decide. They give some samples to the sharks, with Robert Testing his out on the real cat that the founders had brought with them. Kevin doesn’t like it at all and is the first one to back out as he thinks he will lose all his dignity if he invests.
The founders try to reassure them by saying that their sales for SHRU, their first product has been around $250,000, and the sales for the Licki have been around $52,000, which leads Lori to think that if it is actually that great a product, because if it was, it would have sold better, and doubts the huge valuation.
She’s out, Mark never liked pet products, so he’s out, and Daymond tries to make an offer, but later goes out, so the founders leave dejectedly.
What happened to The Licki Brush after shark tank?
The Licki brush might have found some other investors, as it seems that the company was still operational for some time, although the founders were handling it part-time. They always posted on their social media handles, with advice and tips about pet grooming.
They also made it a point to attend the CatCon, while meeting others and sharing info, and communicating with potential customers.
Since then, there have been no major updates on the product or the company behind it. It appears that the Licki Brush is still available for purchase on the company’s website and on Amazon, although it has not achieved widespread popularity.
Product details:
- The Licki Brush is made of food-grade silicone, making it suitable to be put in the mouth.
- This product costs around $25, with the SHRU costing around $119 but we are unsure whether it is still available online.
- This company is based out of Portland, Oregon.
Competitors of The Licki Brush
This company does not seem to have any competitors at this time, due to their unique but bizarre product, and maybe because of them taking Petcare to a whole new level.
What is the net worth of The Licki Brush?
This company had a valuation of $2 million during the shark tank pitch, but currently, they are out of business.
Is The Licki Brush still in business?
This business halted operations in October of 2021, much to the dismay of many present pet lovers that may be out there. No, this business no longer has any future prospects, as it is no longer in operation.
What is the cat-licking thing on Shark Tank?
The “cat-licking thing” you are referring to is likely the Licki Brush, a product featured on Shark Tank that allows cat owners to simulate the experience of licking their cats by using a silicone brush shaped like a giant tongue.
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What is Licki Brush?
Licki Brush is a unique pet grooming product that was featured in Season 7 of Shark Tank. The product is a silicone brush that pet owners can use to mimic the sensation of licking their cats, in order to bond with them and groom them more effectively.
What's the net worth of Licki Brush?
Licki Brush had a valuation of $2 million during the shark tank pitch, but currently, they are out of business.