Cougar Limited is a line of energy drinks for different genders and age groups. The product for females between the ages of 30 and 55 brings around $1 billion in sales every year, but still, the market is ingress. Men in their twenties and teens form the main market base for Cougar Energy drinks by Cougar Limited.
Cougar Limited is facing cutthroat competition from the already existing, well-established names in the industry. The brand name has also faced many allegations because many people, especially middle-aged women, do not like the context of the name. The name Cougar has been derived from the founder’s girlfriend as he likes to call her ‘Cougar’.
Cougar Limited at a Glance:-
| Idea | Cougar limited:- Energy drink which is the only beverage for single gender(Women). |
| Founders | Ryan Custer |
| Asked For | $150,000 for 30% equity |
| Accepted Deal | No deal |
| Sharks | No sharks |
| Business status | Out of Business |
| Episode No. | Season 15, Episode 3 |
Index:
Who are the founders of Cougar Limited?
Ryan Custer is the founder of Cougar Limited. He named the brand because he is dating a woman who is eleven years older than him and according to him, she is a ‘cougar’. The best thing that Custer’s girlfriend finds about dating a younger man is that he plays great with her kids.
Ryan Custer put 3 and half years of hard work into the product. He stayed with his parents and used all his income and savings for the creation and marketing of Cougar Limited. He wants to create an energy drink market for people of all ages and genders.
Did Cougar limited get a deal on the Shark Tank?
Ryan Custer came on the show seeking an investment of$150,000 for an exchange of 30% equity. Ryan came on the show with Cougar limited drinks which are only manufactured for women, which makes it a unique beverage. The shark started laughing while Ryan was pitching. Robert asked what Cougar indicated; Kevin O’Leary also added a laughing statement.
After that, sharks had their investor’s looks on their faces. Daymond John asked about the sales figures to which Ryan’s share of $60,000 worth of sales had already been made in 3 years. Sharks were impressed with the sales numbers but were quite disappointed by the time taken. Daymond John quit the pitch and went out. Barbara Corcoran took a sip of the drink and said it tasted y and went out. Kevin O’Leary explained why he is not making sales.
Kevin said Ryan had parted the market into two parts. First, it’s only for women, and second, it has Cougar in the brand, which means old women, and that’s the reason that the market is not big enough for Custer to play enough of his potential, and went out.
Robert and Mark said women would not purchase these drinks as it would tag them elderly and they both went out. All the sharks were off the pitch. No offer was placed and Ryan Custer came off the pitch with no deal.
What happened to the Cougar Limited after the shark tank show?
On the show, no sharks were interested in investing in Cougar Limited because of wide competition in the market and a narrow target customer group. Also, the company received a lot of negative responses and reviews from people because of the notions associated with the word ‘cougar’.
During the pitch, they came on the show with a valuation of $500,000 but, no deal was offered at any valuation. After Shark Tank, the official website started selling t-shirts along with energy drinks. The products are no longer available anywhere and the website has turned into a personal information page of the founder, Ryan Custer. Custer has now indulged in the real estate business and shows interest in entrepreneurship even now.
Competitors of Cougar Limited are:-
- Red Bull
- Monster Energy
- Rockstar
- NOS
What is the net worth of Cougar Limited?
The valuation during the pitch was $500,000. The estimated net worth of Cougar limited before is not identified but the current net worth of Cougar Limited is null.
Is Cougar Limited still in business?
Cougar Limited is no longer in operation. Cougar Limited drinks were limited to particular age groups and were only for women. Its limited uniqueness made its shelf life to a limited extent in the market. As of 2022, Cougar is now the real estate business.
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FAQs:
What is Cougar Limited?
Cougar Limited is a line of energy drinks for different genders and age groups. The product for females between the ages of 30 and 55 brings around $1 billion in sales every year, but still, the market is ingress. Men in their twenties and teens form the main market base for Cougar Energy drinks by Cougar Limited.
Who founded Cougar Limited?
Ryan Custer is the founder of Cougar Limited. He named the brand because he is dating a woman who is eleven years older than him and according to him, she is a ‘cougar’. The best thing that Custer’s girlfriend finds about dating a younger man is that he plays great with her kids.