You must have heard of team bonding but what about family bonding that happens almost every day? What if I tell you, here is an enterprise that has created family bonding at the root level of the idea and built on it? Presenting CertifiKid -just sign up and have a wide range of activities for your family all in one place.
By initiating themselves as Macaroni kid today, the founders have acquired the company and named it CertifiKid. This enterprise has done wonders after that!!
CertifiKid at a glance.
| Business idea | A site dedicated to activities for families |
| Founders | Jamie Ratner and Brian Ratner |
| Asked for | $600,000 for 8% |
| Accepted deal | $600,000 for 19% |
| Sharks | Kevin O’Leary |
| Business status | In business |
| Episode | Season 10, Episode 18 |
| Website | CertifiKid |
Index:
Founder Story:
The year 2010 was a pivotal year in the life of founder Jamie Ratner who started the business with an understanding of the importance of entertainment for the family. She could not find the right website that would provide proper services so she started the venture on her own. With an investment of $5000 into the business, the company has grown a lot from there on.
She started off with kids’ parties and outings for the family and now the business has got a new shape all together. Everything has changed except for the personal service and relationship building they have been doing for years to come with their business partners and customers. Today the owners of the business are Jamie and Brian Ratner who take pride in providing services to more than 1 million families and still counting.
Did CertifiKid get a deal on Shark Tank?
The CertifiKid founder duo is certified to be the best always let’s see how their pitch went. Jamie and Brian Ratner entered the shark tank seeking an investment of $600,000 for 8%. Without any further delay with a short and snappy introduction of themselves. They started with the number that had everyone awestruck in the tank.
They have made $ 30 million in sales since 2010 and have made $ 5 million in sales in the previous year and a net profit of $700,000. They have a newsletter where there are many people who can become their customers. They need the money from the sharks for the investment they want to make in a sales team. They have a 10 % open rate and a 14% clickthrough rate.
There are some concerns about the daily deals business but there was no waiting for the offers that followed. Daymond offers $600,000 for 17.5%. Barbara offers $600,000 for 25%. While Kevin offers $600,000 for 20% adding a twist of three times the investment on exit. Brian and Kevin make many counters and finally settle at $600,000 for 19%.
What happened to CertifiKid after Shark Tank?
The company has got a deal that has been a win-win situation for all involved. The company started its journey by taking on nationwide sales after airing on shark tank. Due to the Covid that struck they were not able to make business during this time. They soon came back to business making $ 5 million annually. They have increased the number of customers and business partners thereon. And have got vendors of all kinds to cater to their customer’s needs.
They were able to refine the business model and offer better deals to their customers.
Product details:
- A website that allows you to increase family bonding to the next level
- Has more than a million customers today.
- Has many things to offer like family outings, kids camps, parties, classes, heater acts, and museum tours for all to enjoy!!
- The company in 2020 got acquired by CertifiKid. Was known as Macaroni kid before that.
- Started the venture in the area of Washington DC.
- Both founders claim that this is the largest daily deal website for families.
- You can save on each activity.
- The most popular are amusement parks, waterparks, and indoor play activities.
Competitors of CertifiKid:
- Groupon
- Buytopia
- Cobone
- BitsDuJour and many more.
What is the net worth of CertifiKid?
The net worth of this business was more than $ 5 million when it aired on shark tank. This was their gross revenue for the previous year. They made $30 million in sales since the start of this venture. The sharks estimated a valuation of more than $3.5 million for the company and they closed a deal with Kevin at 600,000 for 19%.
Is CertifiKid still in business?
The company is doing well and has increased its spectrum and customer base after the deal on the shark tank. It has started to work with businesses for their customers that have reached a nationwide spectrum. Maybe the company might take over the world !!
The win-win deal has given the business to shine once again after covid. I hope the company continues to shine and be there to support the outing of many more families. They hope to look for more options of entertainment. Let’s see what they have in store for us at our next outing very soon!!
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FAQs:
What is CertifiKid?
CertifiKid is a site dedicated to activities for families, just sign up and have a wide range of activities for your family all in one place.
Who founded CertifiKid?
The year 2010 was a pivotal year in the life of founder Jamie Ratner who started the business with an understanding of the importance of entertainment for the family. She could not find the right website that would provide proper services so she started the venture on her own. With an investment of $5000 into the business, the company has grown a lot from there on.
