All33 is the name of the company that makes Back strong Chair that aligns all 33 vertebrae in a person’s spine. And that is where the name All33 comes from- it refers to the 33 vertebrae. Chairs are an important part of everybody’s lifestyle and one that does not hurt your back and legs, even after sitting on them for hours, is desired by many.
The base of All33 has a saddle-like structure suspended from the arms. The chair moves with the user by using the sit-in motion technology. This technique helps the user’s core, back, and circulation. In late 2017 or early 2018, the company started with an IndieGoGo and a Kickstarter campaign and raised $1,307,184.
All33 Chairs at a Glance:-
| Idea | Comfortable chairs protect 33 vertebrae while you sit on a chair. |
| Founders | Jim Grove and Bing Howenstein |
| Asked For | $500,000 for a 2.5% equity |
| Accepted Deal | No Deal |
| Sharks | No Sharks |
| Business status | In Business |
| Episode No. | Season 12, Episode 9 |
| Website | All33 Chairs |
Index:
Who are the founders of All33 Chairs?
Bing Howenstein and Jim Grove founded All33 Chairs. Howenstein has a lot of contacts in the entertainment industry and is very well experienced in entrepreneurship. He is the CEO of the company but the product was created by Dr. Dennis Colonello, the team chiropractor of the LA Clippers with over 35 years of experience, and is famous worldwide.
Grove already has experience in popular, billion-dollar chair-making companies where he has helped design those chairs. The founders needed a shark’s help to get their final products imported from Hong Kong as they were facing issues in that area.
Did All33 Chairs get a deal on the Shark Tank?
Bing came on the platform of shark tank seeking an investment of $500,000 for 2.5 % equity in exchange. Bing explained the benefits and why one should buy all 33 chairs. Bing begins his pitch with a demonstration video of Justin Bieber branding his product. Justin said “If you want to sit, just sit in it.” the Sharks were very impressed by the Bing but any of them didn’t understand the ask for such a high valuation and its basis.
Mark Cuban came in front and said he didn’t want to invest in a chair business and went out. Barbara Corcoran said there was nothing new in it, it’s just a chair business having some additional features and therefore she took her step back. Daymond John said he had already invested in a similar business and, due to a conflict of interest, he is out.
Lori Greiner didn’t understand the high valuation and called it a hack and went out. Kevin O’Leary shared he couldn’t digest the valuation and went out. All the sharks were out of business and no deal was closed in the end.
What happened to All33 after the Shark Tank Show?
Even after not getting any deal at Shark Tank, All33 did not lose hope. All33 Chairs have gained more fame and customers after their appearance on the show. The popularity has worked in the brand’s favor and the founders now have many celebrities on their list that have promoted the brand, such as Cindy Crawford, Paula Abdul, and Dr. Travis Stork, and they have shown confidence in the brand’s promise to keep one’s posture in check.
During the pitch, they came up with a valuation of $20,000,000 and these numbers were indigestible for the sharks. All the sharks were stunned by the question of such a high valuation.
In July 2020, All33 added a doctor-formulated pain relief cream named Smooth & Move. They are breaking all the records of sales and the targets they have kept every year.
In 2021, the company got investments from Cindy Crawford, Tony Robbins, Evan Spiegel, Tom Staggs, Bruce Willis, and others. As of 2022, they have made an addition to their product line. They added a new chair tagged with Axion which is sold for $999 has various new features and is available in two colors ( Black and Vegan Leather ).
Competitors of All33 Chairs are:-
- Office Chairs
- Chair Analyst
- Ergo Chairs
- Aguiniga Designs
- Heavy-duty chairs.
What is the net worth of All33 Chairs?
The estimated net worth of the business is $4 million. The valuation pitched on the show was $20 million as per the founders.
Are All33 Chairs still in business?
All33 Chairs are still in business and are doing great. All33 Chairs have recently added a new chair for $999 having two color options. All33 Chairs also seek investment from Bruce Wills, Robbins, Tom Sagga, and many others. They are doing great with their 33 reasons for buying all 33 chairs. Bizz Bucket wishes them more prosperity and success ahead.
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FAQs:
What is All33 Chairs?
All33 is the name of the company that makes Back strong Chair that aligns all 33 vertebrae in a person’s spine. And that is where the name All33 comes from- it refers to the 33 vertebrae. Chairs are an important part of everybody’s lifestyle and one that does not hurt your back and legs, even after sitting on them for hours, is desired by many.
Who founded All33 Chairs?
Bing Howenstein and Jim Grove founded All33 Chairs. Howenstein has a lot of contacts in the entertainment industry and is very well experienced in entrepreneurship. He is the CEO of the company but the product was created by Dr. Dennis Colonello, the team chiropractor of the LA Clippers with over 35 years of experience, and is famous worldwide.
