The trio Katie, Andrew, and Daniel came up with a brilliant idea to address the concern of millions of babies across the world who suffer from food allergies! Guess what? If the babies are introduced to allergen foods early in their life as early as 4 months in little quantities, allows a greater freedom of food to children.
This concept is great considering the impact it has on babies, and children who are impacted due to their allergies. Being able to bring simple sachets of these allergens into the baby’s milk daily is a wonderful idea. Let’s how the sharks react to this allergen food.
Ready.Set.Food at a glance.
| Business idea | Allergen Introduction for Babies |
| Founder | Katie Marks-Cogan, Andrew Leitner, and Daniel Zakowski |
| Asked for | $350,000 for 7% |
| Accepted deal | $350,000 for 10% |
| Sharks | Mark Cuban |
| Business status | In business |
| Episode | Season 11, Episode 12 |
| Website | Ready, Set, Food! |
| Buy on Amazon | Buy Now! |
Index:
Founder Story:
Dr. Katie, Chief Allergist herself and mother of two had experimented with the method of introducing allergen foods for her son David at an early age where should find it challenging and there must be a way to get all this across to all kids across in a consistent way. She joined hands with her Co-Founders – Dr. Andrew Leitner and CEO Daniel Zakowski.
Dr. Andrew had personally gone through the experience of his own son Abe’s Eczema condition to protect them from food allergies. This struggle obviously turned into a mission to help babies and families early enough to get them through this challenge.
Why not – such an idea can be used to help hundreds and thousands of babies across the world to enjoy their healthy future and freedom from allergies. This was the premise to introduce their business in 2018, did the sharks invest in it? Let’s find out.
Did Ready, Set, Food! get a deal on shark tank?
The team starts with “Ready.Set.Food” as one word together. Dr. Katie makes the first impression by explaining the rationale to use allergen foods on the babies to get them the freedom to have better food later. Daniel explains because babies cannot chew, they have formulated a better way to allow babies to have them. Dr. Andrew pitches it to clarify the foods like peanuts, milk, and egg in powder sachets which can be mixed with breastfed or formulated milk to babies every day.
The ask is for $350,000 for 7% of their company. Kevin is the first to make an offer of $350,000 with 11% as an option and other as a debt of 8% interest for 3 years and take 5% equity. Lori is the next one to offer a loan of $350,000 at 2% interest with a royalty of 1$ per unit until half a million is paid and then go with 7% equity.
The question of awareness of this product is raised by sharks, but Mark Cuban is quick to reflect on a key point that self-education of parents will lead to finding a solution in this case due to the widespread nature of this cause.
Mark proposes an offer of $350,000 at 12% with a contingency to offer for low-income families. Daniel makes a counteroffer of $350,000 at 9.5% to Mark. Mark responds with 10% at %350,000. Daniel with a pause of a few seconds to think strikes the deal with Mark Cuban. Mark also knew that this product has a large potential to do well.
What happened to Ready, Set, Food! after the shark tank?
Post the Shark Tank episode, the Ready.Set.Food has been rocking to great heights. The company has expanded its growth strategies and expanded its product awareness via the network of renowned doctors to give assurance to all families to try them for their kids. With 70% margins in this organic allergen food business with next to no competition what else do you want more?
Mark assisted with another round of investments of $3.5 million into the business. The company has inducted a new Chief Marketing Officer, and increased their range of products from Stages 1,2 and now to stage 3. Ready, Set, Food had a humble beginning of $450,000 in sales in 2019 and now in 2022 has already rocked $3.5 million as annual revenue.
Product details:
- Recommended to start for babies from 4 months old.
- Products based on Stages 1,2 and 3.
- Stage 1 is 1 sachet for 2 weeks introduction. Stage 2 is 2 packets for six months period.
- Stage 3 Completes the cycle, with 9 top allergens already mixed inside.
- Six months’ supply is at $29 per month when you commit for six months.
- Flavors – Banana, Potato, Carrot, Apple, Peanut Butter, and many more.
- Endorsed by the Doctors Association and tied up with Providence, MayoClinic, Saint John’s Health Centre, Advocate Aurora Health , Children’s Hospital of Philadelphia.
- Can get an Education kit also on how to introduce the foods to their babies.
- The company is online at, Ready, Set, Food! | Allergist Mom Developed Allergen Introduction (readysetfood.com)
Competitors of Ready, Set, Food!
Some competitors of Ready.Set.Food are-
- Eat Natural.
- Keen Protein Inc.
- Keto Breads.
- Ceremony Cacao.
- No Whey Chocolate.
What is the net worth of Ready, Set, Food?
At time of show they were valued at $3.5 million by the sharks. The company has been able to source funding from 12 investors and already got $9.3 Million to its kitty.
Is Ready, Set, Food! still in business?
Yes, Ready Set Food is doing great business and meets the need of allergic babies well. The awareness and endorsement from doctors have given the trust a big push and with the right marketing adoption, it has reached millions of families already. With annual revenues of $3.5 million, they are growing at a rapid pace. Available on Amazon and online on their website.
With endorsement from Pediatricians and Allergist, this market is keen to expand more. Stage 3 ensures the completion of the Allergen food cycle for babies is the right step ahead. Truly, Inspired by Kids, Developed by Allergists, and Loved by parents.
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FAQs:
What is Ready, Set, Food?
Ready, Set, Food is an allergen Introduction for Babies.
Who founded Ready, Set, Food?
Dr. Katie, Chief Allergist herself and mother of two had experimented with the method of introducing allergen foods for her son David at an early age where should find it challenging and there must be a way to get all this across to all kids across in consistent way. She joined hands with her Co-Founders – Dr. Andrew Leitner and CEO Daniel Zakowski.