Are you tired of sitting for long hours in beauty salons just to get simple and even unglamorous eyelash extensions? Even after spending long hours at salons for extensions, they do not sustain for long.
Mikki Bey, a celebrity makeup artist came up with the brilliant idea to apply complex and glamorous eyelashes with minimum applying time and effort.
Mikki Bey at a Glance:
| Idea | Eyelash Extension salon |
| Founders | Mikki Bey Crawford |
| Asked For | $300,000 for 20% |
| Accepted Deal | Did not get a deal |
| Sharks | No shark |
| Business status | Out of Business |
| Episode No. | Season 7, Episode 2 |
Index:
What is Mikki Bey?
Mikki Bey is an Eyelash Extension Salon that aims at applying synthetic eyelashes to a person’s natural eyelashes to enhance the appearance, thickness, and length of the lashes. It uses the technique of applying lashes using synthetic adhesive.
Mikki Bey provided eyelash extension services from a beauty salon in Los Angeles and trained individuals in the same domain. The eyelashes by Mikki Bey can be applied in half the time than normal beauty salons and are valid for two months.
Founder Story:
The CEO of the company, Mikki Bey, is originally from Detroit and worked as a CBS news producer before starting her career as a “Lash Expert”.
She left her job to be a Celebrity makeup artist, to satiate her creative appetite. Mikki gained fame not only through her work but also through various conferences, media appearances, and celebrity endorsements.
In 2011, she founded the company named after her to help average clients to have access to extensions and experience that only a few A-list celebrities could afford.
Through her various connections in Hollywood and strong customer feedback, she gained popularity very quickly. They also started to provide two-day seminars explaining my career as an eyelash extension expert.
Did Mikki Bey get a deal on Shark Tank?
Mikki pitched her business idea on Shark Tank in October 2015. She emphasized on the fact to convert anyone into a celebrity look-alike using her eyelash extension service and even applied one on Mark Cuban. She came with an ask of $300,000 in exchange for 20% equity which amounts to a valuation of $1.5 million.
However, all the sharks collectively did not see much potential and had scalability issues with the company. They cited the reasons that the company would not grow after a certain threshold, hence, denying to invest in it.
What happened to Mikki Bey after Shark Tank?
After the Shark Tank episode, Mikki Bey did get a platform created for itself but, somehow they could not use it to their advantage. After running her salon for five years, Mikki Bey Crawford decided to close it down and pursue an MBA degree from Pepperdine University’s Graziadio School of Business.
A year after appearing on Shark Tank, she completed her degree and landed a job as a Business Development Manager for Facial Aesthetics at the multinational pharmaceutical company Allergan. She currently works as a Strategic Account Manager at Allergan.
Product Details:
- Mikki Bey is a company owned by celebrity makeup artist Mikki Bey Crawford.
- Mikki Bey has a patented, proprietary method of attaching eyelashes with lower attaching time and high quality at the same time.
- It aims at providing a luxurious extension experience to average people with maximum rizz and the least time taken.
- The extensions come in various styles, from subtle to dramatic, and are also customizable.
- The eyelash extensions are made of natural fibers and with proper care can last up to 2 months.
What is the Net Worth of Mikki Bey?
Before appearing on Shark Tank, Mikki Bey had sales figures for the past three years, which were $69,000 in 2012, $95,000 in 2013, and $130,000 in 2014.
She came with an ask of $300,000 for 20% bringing its valuation to about $1.5 million. Since the company is no more in business, its net worth cannot be determined as of 2023.
Who are the competitors of Mikki Bey?
There have been no such startups driven by the sole motive of eyelash extensions, hence, no competitor has been identified in this field.
Is Mikki Bey still in Business?
Mikki Bey has been out of business for almost six years now. Mikki Bey’s appearance on Shark Tank gave an ample amount of voice to her product, but, the fame was short-lived.
The product which she presented was also seen as very niche and elite, for many people to afford it. Hence, the product could not appeal much to the common masses, leading to its downfall.
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FAQs:
What is Mikki Bey?
Mikki Bey is a professional eyelash extension salon with greater durability and less application time for lashes.
What's the net worth of Mikki Bey ?
She came with an ask of $300,000 for 20% bringing its valuation to about $1.5 million. Since the company is no more in business, its net worth cannot be determined as of 2023.