Have you always been conscious about your appearance in fitted leggings and are afraid of the sagging behind that might show up through them?
What if I tell you that there is a brand out there that converts this insecurity of yours into something spectacular? Sounds intriguing, right?
Well, this brand is none other than Hold Your Haunches which manufactures shapewear in the form of fashionable leg wear for women, which will help you sculpt your excess into assets!!
Hold your Haunches at a Glance:-
| Idea | Leg wear for women |
| Founders | Erin Bicley and Jenny Greer |
| Asked For | $75,000 for 20% |
| Accepted Deal | $75,000 for 40% plus $100,000 credit for purchase orders |
| Sharks | Lori Greiner and Barbara Corcoran |
| Business status | In Business |
| Episode No. | Season 5, Episode 23 |
| Buy on Amazon | Buy Now! |
Index:
What is Hold Your Haunches?
Hold Your Haunches is a startup that specializes in fashionable legwear for women, which includes leggings, slacks, and capris.
The company produces not just any leg wear but is designed essentially to support your tummy, thighs, and backside for a smooth and comfortable fit.
The products contain a built-in shapewear that is designed to provide comfort and support to the wearer’s backside. The collection of slimming pants provides an “Instant, built-in uplift to the derriere”. It is suitable for women of all ages.
Founder Story:
The founders of Hold Your Haunches, Erin and Jenny are two great entrepreneurial minds from Macon, Georgia.
Both of them have three children and were constantly conscious about their leg and derriere reflection, which was what initially brought about the idea of Hold your Haunches.
The duo then created a product that is not only beautiful to look at but also helps in form-fitting and is slimming and flattering.
The founders think that they are onto something huge but would require an enormous amount of capital to utilize this market opening properly.
Did Hold Your Haunches get a deal on Shark Tank?
The founders present their product with an ask of $75,000 for 20% stakes in the company.
They then explain how a woman’s appearance changes drastically with increasing age, leading to conditions like the Two-button effect or Two-butt effect, which is why their line of legwear is extremely important for women.
Erin and Jenny also distributed fabric samples that were appreciated by all the Sharks.
After their pitch, Kevin was the first to rain on the parade and claim that the product was based on deceptive marketing. Robert seemed to agree with him, while also adding that the fabric is too hot to wear.
Lori and Barbara then intercepted and discussed financial matters with the ladies, where their profit margin came out to be 87% with an annual sale of $165,000.
The two sharks then decided to give the founders an offer that they couldn’t refuse and hence, they sealed the deal at $75,000 plus a line of credit at 40% stakes.
What happened to Hold Your Haunches after Shark Tank?
After their appearance on Shark Tank, the firm has been receiving lots of recognition including the Georgia Grown Award, one of the most prestigious awards in Georgia in 2016.
They have also been featured in a number of news channels including Gawker, Jezebel, and The Today Show.
Their product has sold $1.5 million units, and they have also moved into a new facility in the 6 months after their stint on the show.
The company has expanded its product line beyond leggings and shapers to include vests, camisoles, long and short-sleeved tops, and a variety of other clothing materials.
The company is experiencing booming sales and the apparel is now available on their website, Amazon, and various other marketplaces. The company runs with an annual revenue of around $1 million.
Product Details:
- Hold your Haunches is a company that creates legwear for women that doubles up as shapewear as well.
- The product is designed in a manner to provide support to the saggy areas of the body.
- The outer layer of the pants is made from stretchy, comfortable fabric, while the inner shapewear layer provides a more fitted and smooth appearance.
- The products are available at various e-commerce sites and boutiques.
- The products can be used both as casual wear and as shapewear separately.
What’s the net worth of Hold Your haunches?
Hold your Haunches entered shark tank with a demand of $75,000 for 20% stakes, valuing the company to $375k. The owners eventually ended up accepting an offer of $75,000 for 40% stakes, valuing the company at $187.5k.
The company is currently in business with an annual revenue of around $1 million. The estimated Net Worth of Hold Your Haunches is $1 million as of 2023.
Who are the competitors of Hold Your Haunches?
The major competitors of Hold Your Haunches are:
- Spanx
- Shapewear and Body Shaping Clothing
- Fashion town
- Vertvie, and many more.
Is Hold Your Haunches still in business?
Yes, the company is still in business and is in fact touching various milestones with the help of Barbara and Lori, who have taken the mantra of “making behinds look great everywhere” to newer heights.
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FAQs:
What is Hold your Haunches?
Hold Your Haunches is a startup that specializes in fashionable legwear for women, which includes leggings, slacks, and capris.
What's the net worth of Hold your Haunches?
The estimated Net Worth of Hold your Haunches is $1 million as of 2023.