The Unreal Deli is a vegan, plant-based meat-producing company based in New York, founded in 2018. They produce Plant-based corned beef meat, turkey, and many more products that taste exactly like the original item. But why plant-based? In today’s times, there are a lot of people converting to vegan, some of them want to, but find it difficult to adapt to the vegan lifestyle and taste. This product is especially for them.
There are many plant-based meat alternatives in the market, but when it came to deli meat there was none. The goal of making this company was not only to obtain a healthy lifestyle as plant-based products are full of nutrients but it was mainly started for animal safety.
Unreal deli at a Glance
| Idea | To bring the authentic taste of meat from Plant-based products and save animals. |
| Founders | Jenny Goldfarb |
| Asked For | $100,000 For 10% |
| Accepted Deal | $250,000 For 20% |
| Sharks | Mark Cuban |
| Business status | In Business |
| Episode No. | Season 11, Episode 8 |
| Buy on Amazon | Buy Now! |
Index:
Founder Story:
Jenny Goldfarb is the founder of Unreal Deli. She was brought up in New York and belonged to a family that owned a meat deli business. After moving to California, she turned herself into a Vegan when she read and saw the harsh and sad truth about the animal farming industry, but still, she missed the taste of authentic taste of deli meat. This resulted in the formation of the company.
It first started in her kitchen and landed in many grocery stores, delis, sandwich chains, and Shark Tank. After many trials, she perfectly created 100% plant-based Unreal Corned Beef to satisfy her nostalgic craving and now the entire world’s. She started this business for the animals, but she also is aware of the benefit of eating plant-based products and so gave a mission to her work.
Did the company get a deal on Shark Tank?
Yes, the company got the deal with Mark Cuban. Mrs. Goldfarb pitched her company and asked for $100,000 For 10%. Raymond wanted to know the reason for this big valuation and Mrs. Goldfarb had done all her homework, to which sharks were quite impressed.
Kevin offered $100k for 20% to which Jenny was grateful, on the other hand, Mark quickly made an offer of $250k for a 20% stake more than initially asked. This offer was a do-or-die situation for Mrs. Goldfarb and she accepted it without a second thought and that’s how Unreal Deli got the deal on Shark Tank.
What Happened to Unreal Deli after Shark Tank?
The Unreal Deli thrived with huge success, however, covid impacted the company as it was sold in many restaurants that were shut down. This led to a dropping in sales. With Mark Cuban’s guidance, the company created a pivot and introduced its second food item. They started unreal Turkey. Both products are sold at $26. This change brought the company into business again.
The revenue in 2019 during the show was $10,000, after the show within just six months, it went up to $300,000. In 2021 it made $4 M in revenue. The valuation of the company during the pitch was $1 million while after Mark Cuban’s deal, it went up to $1.25 million.
Later, with series A round from Mark and Aileen Getty of the Getty Family, pushed its valuation to $50 million.
Competitors of the company
- Beyond Meat
- Upside Foods
- Impossible Foods
What’s the net worth of Unreal Deli?
The valuation of Unreal Deli during the pitch was $1 million, it went up to $1.25 Million after the deal. As of 2023, the net worth of the company is estimated to be $50 Million. Later, with series A round from Mark and Aileen Getty of the Getty Family, pushed its valuation to $50 million.
Is the company still in business?
Yes, Unreal Deli is still in business and has achieved a milestone under the constant support of Mark Cuban and the strong founder Mrs. Goldfarb.
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FAQs:
What is Unreal Deli ?
The unreal deli is a vegan, plant-based meat-producing company founded in New York in 2018. They produce Plant-based corned beef meat, turkey, and many more products that taste exactly like the original item.
What's the net worth of Unreal Deli ?
The valuation of the company during the pitch was $1 million. As of 2023, the net worth of the company is estimated to be $50 Million. Later, with series A round from Mark and Aileen Getty of the Getty Family, pushed its valuation to $50 million.